Opens in New Location announces the opening of its new retail location at 438 US Route 2 in Waterbury. Near Little River State Park, Exit 10, and Waterbury Village,’s new central location promotes the retail side of the business.

“Now it’s much easier for customers to make a quick stop off I-89 to visit our store,” said owner Maureen McCracken. “You can even see the Twin Silos building from the highway.” opened on the Internet in 1999 operating from a small warehouse in Boulder, Colo. After leaving EMS, two brothers—whose last name ended with “C”—saw the potential of the Web to revolutionize outdoor gear shopping. Owners Reed and Maureen McCracken bought the store on Dec. 3, 2009 and relocated it to Route 100, two miles north of the Green Mountain Club Visitor Center.

“Our new space allows us to broaden our efforts and cater more to local outdoor lovers” adds partner Reed McCracken. “It’s also in a great location for skiers looking to check out the latest GPS and photochromatic ski goggle technologies.” offers name brand outdoor gear to consumers looking for products to enhance their enjoyment of the outdoors. This winter, the store features a large selection of American-made snowshoes, poles, backpacks, boots, luggage, winter hats, gloves, ski goggles, and Darn Tough socks. The store specializes in boots, backpacks, tents, and other gear for backpacking and mountaineering.

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