Published on September 11th, 2012 | by Aimee Benton Alexander0
NEMO Expands Representation in Western Canada, Southeast US
From our friends at NEMO Equipment, Inc:
NEMO Equipment, Inc., a leader in innovative AirSupported™ and Extreme Conditions tents, sleeping bags, pads and backcountry accessories, has partnered with Stockflo and ÜberGroup to expand its representation in Western Canada and the Southeastern US.
For over twenty years, Jeff Hohn of Stockflo has been involved in the mountain sports industry as an athlete, guide, filmmaker and sales rep. He has a passion and enthusiasm for outdoor gear and the people who use it, which is evident in the way he runs his business. In addition to NEMO, Jeff also represents Julbo, Trezeta, ENO and Millet.
“I’ve admired NEMO for years. As an avid climber and backcountry skier, I’m always looking for evolution in technology to make my adventures lighter, more comfortable and safer. I’m super-excited to represent NEMO’s beautifully designed and engineered products,” said Jeff.
Über Group, Based in Atlanta, GA, will focus their efforts on strengthening NEMO’s presence and relationship with specialty outdoor retailers in the southeast, as well as growing NEMO’s military and government channels nationwide. In addition to NEMO, Über Group represents Arc’Teryx, Footbalance, JetBoil, Mountain Khakis, Petzl, Salomon, Suunto and Vivobarefoot.
“We’re excited for the opportunity to work with such an experienced sales agency whose focus is on promoting quality, high-performance, innovative brands,” said Brent Merriam, Senior Director of Sales for NEMO. “Their expertise and established relationships in both the specialty outdoor and military/tactical channels are impressive, and our business philosophies and goals for the territory are aligned. We’re seeing incredible momentum with our new sleeping bag launch and believe that with Über Group’s support, we can capitalize on the opportunity in both the outdoor and military channels.”
NEMO was founded in 2002 with the commitment to bringing the highest level of design and engineering to the world of outdoor adventure sports. In addition to its AirSupported Technology®, NEMO has patents pending for many of its products’ features and accessories. NEMO tents, sleeping bags, pads and backcountry washing systems can be found at local, national and international retailers, including Eastern Mountain Sports, REI, and Campsaver.